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101 Guide to Purchasing a Quality or Trusted CBD Brand

When it comes to what you’re putting in your body, you want quality, trusted products. This is something we often think about with food and drinks, but it is also incredibly important for CBD. But with so many products on the market, it can be hard to understand what brand you can trust. Here is our 101 guide to purchasing from a quality and trusted CBD brand. 

what is cbd

What is CBD?

CBD, also known as cannabidiol, is a compound called in the cannabis plant. It is one of many compounds that make up the plant – others include tetrahydrocannabinol (THC) and cannabinol (CBN). Unlike some of these other compounds, CBD does not produce a “high.” But because CBD interacts with the endocannabinoid system, a complex biological system that impacts a variety of bodily functions, research suggests it can aid these functions. This includes:

  • Regulating sleep
  • Coordination
  • Mood
  • Appetite
  • Memory
  • Reproduction
  • Pain
  • Immune response

Is Cannabidiol Legal?

The question may linger in your mind: Is CBD legal? Yes. The 2018 Farm Bill passed in America made hemp products legal. And as CBD is extracted from hemp, a type of cannabis plant with minimal levels of THC, this made cannabidiol legal for purchase. What does this mean for you? It means you can legally purchase CBD and it will not contain enough THC to produce a high. 

What Types of CBD Are You Looking For?

There are a variety of different forms CBD can take. And this choice will determine the overall makeup of the product. Before you select a product, you should understand the differences among full-spectrum CBD, broad-spectrum CBD, and CBD isolate. 

What is Full-Spectrum CBD

Full-spectrum CBD is unique in that it contains all of the available compounds found in the cannabis plant. This includes THC, the compound that can cause a high. However, the level of THC must be less than 0.3 percent (at dry weight). In plain terms, this means that the level of THC is too low to cause any psychoactive effects. It will not cause a high. However, the amount of THC can cause a slight feeling of euphoria. Additionally, there is the risk of running a positive result on a drug test because of the inclusion of THC. 

What is Broad-Spectrum CBD

Broad-spectrum CBD contains all of the available compounds found in the cannabis plant, with the exception of THC. There may still be trace amounts of THC, but it is negligible. The benefit of both broad-spectrum and full-spectrum CBD is that research suggests that greater health benefits can be seen from CBD when other cannabis compounds are also present. However, like full-spectrum CBD, the trace levels of THC could potentially show up on a drug test. 

What is CBD Isolate

CBD isolate contains only CBD. It is the purest form of cannabidiol. It is isolated from all other compounds and contains no THC. As stated above, this form of CBD may not be as beneficial to your health because other compounds are not present. However, if you’re worried about consuming THC or the possibility of a positive drug test, this is the type of CBD you should purchase. 

cbd bottles

What Else to Look For

Now that you’ve considered what type of CBD to purchase, you need to know what to look for in a quality product. Here are a few key things to look for. 

Is CBD In the Ingredient List

This may sound silly, but not all CBD products on the market actually contain CBD. Make sure you’re not being lied to by your CBD brand! The ingredient list should contain one of the following: CBD, cannabidiol, or hemp extract. Some brands throw off customers by listing hemp seeds, hempseed oil, or Cannabis sativa seed oil. These are not the same as CBD. They may be valuable additions to the product, but if CBD (or the like) is not on the ingredient list, then you will not see any of the benefits!


Like all products, you should be confirming that you are not allergic to any ingredients before using them. If you’re feeling unsure, it is always a good idea to check in with your doctor. They should be able to tell you, based on your medical history, if there are any ingredients you should stay away from. 

Third-Party Testing

If a CBD brand is truly trustworthy, its product will be tested by a third party. This means that an outside lab – one that does not have any stakes in the products – has verified the product’s validity. Products that are tested by a third party will come with a COA, a certificate of analysis. This may be found on the brand’s website or possibly through a QR code on the product itself. If you want to learn more about what to look for on a COA, we suggest you check out our article on CBD labeling. 

Additional Lab Charts

Make sure to check for the inclusion of heavy metals or pesticides in CBD products. This is concerningly likely. A quality product will show negligible levels of these harmful contaminants. The best way to evaluate this is to check the status column of the COA and make sure it says “pass.” 


Quality CBD You Can Trust

If you’re truly looking for the best CBD brand, look no further than Naked Roots CBD. Naked Roots CBD is a USDA Organic brand you can trust. Our mission is to be the one-stop shop for all your CBD needs. We carry both broad- and full-spectrum CBD products, including:

Full-Spectrum CBD

  • CBD Tinctures in Key Lime
  • CBD Soft Gels

Broad-Spectrum CBD

  • CBD Bath Bombs
  • Strawberry Lemonade Vegan Gummies
  • Green Apple Vegan Gummies
  • CBD Tinctures in Tranquil Mint
  • CBD Tinctures in Orange Bliss
  • Lavender and Eucalyptus Salve
  • Cool Menthol Sports Cream
  • CBD Soft Gels
  • CBD Nighttime Soft Gels with Melatonin and CBN

At Naked Roots CBD, we will always deliver Premium Grade CBD products that are ROOTED in Quality, Trust, and Transparency. We carry the finest quality products in the industry, yet we’re small enough to care about whether or not you do business with us. With Naked Roots CBD, you’re not just a name – you’re a valued customer. We care about making a quality, trusted product for you.